AI Insights · Timothy · March 2023
Top 5 Tax Preparation and Planning Apps in the US for Q1 2023
Explore the performance of the top 5 tax preparation and planning apps in the US during Q1 2023, including download trends, revenue, and active user metrics.
The first quarter of 2023 saw significant activity in the tax preparation and planning app category in the United States. Here’s a closer look at how the top 5 apps performed on a unified platform, with data insights from Sensor Tower.
TurboTax: File Your Tax Return From Intuit Inc., this app showed strong performance across multiple metrics. Weekly revenue ranged from $12K to $25K, peaking in early March. Downloads were robust, starting at 51.4K in late December and peaking at 519.1K in late January. Active users also saw a significant rise, reaching a high of 1.6M in late January before stabilizing around 1.1M towards the end of March.
IRS2Go The official app from the Internal Revenue Service saw a consistent increase in downloads and active users. Downloads began at 16.3K in late December and peaked at 222.6K in mid-February. Active users showed a similar trend, beginning at 1.9M and peaking at 2.5M in late January.
MyBlock Published by HRB Tax Group, Inc., MyBlock experienced growth in downloads and active users throughout Q1. Downloads started at 7.7K in late December and peaked at 132.9K by the end of January. Active users also saw an upward trend, beginning at 48.7K and reaching 187.2K at the end of January.
H&R Block Tax Prep: File Taxes Another app from HRB Tax Group, Inc., it saw a gradual increase in downloads and active users. Downloads started at 937 in late December, peaking at 42.9K in late January. Active users followed a similar pattern, beginning at 1.4K and peaking at 29.5K in late January. Weekly revenue was negligible, with a slight peak of $15 in late March.
Keeper: tax filing & expenses Keeper Tax Inc.'s app saw modest increases in downloads and active users. Downloads began at 6.1K in late December and peaked at 30.6K in late January. Active users started at 14.5K and peaked at 27K in late January.
The data from Sensor Tower highlights the dynamic performance of these top 5 tax preparation and planning apps throughout Q1 2023. For more detailed insights, visit Sensor Tower.
